Contribution du Sponsoring Sportif dans le Processus D’autonomisation Financière des Clubs de Football de Première Division au Burkina Faso de 2018 à 2020
- European Scientific Journal , 18 (25) : 94-109
Résumé
The objective of this research was to analyse the contribution of sports sponsorship in the empowerment process of first division football clubs in Burkina Faso from 2018 to 2020. The data were collected from the sports structures and then processed and analysed using the ordinary least squares (OLS) method of panel data with Stata 14 software. The results of the estimations show that sports sponsorship revenues positively and significantly influence the budget of first division football clubs in Burkina Faso. Thus, a one percentage point increase in sponsorship revenues leads to a 0.02 percentage point increase in the budget of first division clubs at the 5% threshold.
Mots-clés
Sports sponsorship, empowerment, club, first division,